Privacy Notice

Who is responsible for your information

JUST MY PERSONAL BRAND, the seller behind Sexy & Smart — The 30-Day Reset, acts as the data controller for personal information collected to operate this service. Paddle separately handles payment information as our reseller and Merchant of Record.

What we collect and why

Account information includes your name, email address, sign-in information and, when using social sign-in, the account details supplied by your chosen provider. We use it to create and secure your account and provide access, on the basis of performing our contract with you and our legitimate interest in preventing misuse.

Member information includes your priorities, satisfaction ratings, vision, goals, journey dates, lesson progress, reflections, habit records, daily check-ins, recommendations and action-completion records. We use it to deliver the Reset, save your progress and personalize recommendations, on the basis of performing our contract. Avoid submitting sensitive health details or information about other people that is not needed for your check-in.

Purchase records include order and transaction identifiers, purchase status, amount, currency and verification dates. We use them to confirm paid access, handle refunds and keep necessary business records, on the basis of contract performance and legal obligations. Payment card details are handled by Paddle, not stored by this app.

Technical information may include IP addresses, device and browser information, usage events and diagnostic logs. We use it for security, fault diagnosis and service improvement, based on legitimate interests. Account or support messages you send are used to respond to your request, based on contract performance or legitimate interests. Where optional marketing or non-essential tracking is introduced, we will obtain consent when required.

Who receives information

We use Lovable Cloud and its hosting and authentication service providers to store member information and operate the app. For personalized check-in recommendations, your note and relevant goals and progress are sent through Lovable’s model service to its model provider. These providers process the information needed to generate your recommendation; do not include confidential information you do not want processed for that purpose.

We share necessary purchase information with Paddle for product sales, payment processing, refunds, tax compliance and invoicing. See Paddle’s Privacy Notice. Service providers for hosting, diagnostics, analytics or support may receive relevant information to perform those services. We may also disclose information to professional legal or accounting advisers or authorities when required by law. Your private reflections and member records are not displayed in the public dashboard preview.

Retention

We keep your account and member content while your account is active and as needed to provide your saved Reset experience. When no longer needed, information is deleted or anonymised, unless retention is required for legal obligations, dispute resolution or security. Purchase and tax records are retained for the period applicable law requires. Technical logs are kept only as long as needed for their operational and security purposes.

Your rights

Depending on your location, you may have rights to access, correct, delete, restrict processing of or receive a portable copy of your information, object to processing, and withdraw consent where processing relies on it. You may complain to your local data-protection authority. Withdrawal does not affect processing that was lawful before withdrawal. Contact JUST MY PERSONAL BRAND through the contact channel used for your account or purchase communications to exercise your rights. We may need to verify your identity before responding and will respond within the time required by applicable law, including normally one month for UK/EEA requests.

Security and international processing

We use appropriate technical and organisational measures, including encrypted connections and access controls, to protect personal information. No online service can guarantee absolute security. Providers may process information outside your country, including outside the UK or EEA. Where legally required, transfers must rely on an applicable adequacy decision or appropriate safeguards such as standard contractual clauses.

Cookies and browser storage

Essential cookies and browser storage keep you signed in and support secure account and checkout functions. Paddle may use its own storage during checkout under its privacy notice. You can manage or clear cookies and site storage through your browser settings, but blocking essential storage may prevent sign-in or checkout. Any non-essential analytics or marketing cookies require consent where applicable; you can withdraw that consent through the control that collected it.

Export and account deletion

Use Account to export your private information or confirm permanent account deletion. Deletion removes your profile, goals, habits, reflections and check-ins and ends membership access. Necessary transaction, amount, currency and purchase-status records are retained separately without your profile for legal recordkeeping; our payment reseller may independently retain its required records. Deletion does not automatically request a refund. For assistance, email JADEROSENBLUM.SM@GMAIL.COM.

Updates

We may update this notice as the service changes. The effective date appears above, and material changes will be communicated where required by law.